Natural Healing Omaha was looking for a way to be seen as a legitimate alternative to traditional medicine. They needed to address consumer misconceptions surrounding herbal medicine, and to expand the experience of herbal medicine to reach more consumers in the Omaha area. The goal was to become the go-to resource for all things herbal and medicine.
Most of the alternative medicine brands play into the stereotypes and misconceptions about the industry. We intentionally avoided anything “New Age” or “Mysterious” in favor of a professional, dignified presence. Clean and modern design makes this brand as authentic as alternative medicine actually is, and attracts the attention of the broader health conscious consumer. We organized all the key information in a way that is intuitive and easy to follow. An events platform was created to allow the sharing of in depth workshops and classes with the consumer. Making appointments and asking questions are now only a click away. The result so far has been increased appointments and community awareness not to mention, a happy client.
The favorite part of working on this project was figuring out a unique design solution for the logo and working with the owner and client, Mo Horner. She is so smart and insightful, a bit quirky and always open to ideas. She wanted to learn everything about the branding process. It was a total pleasure. We look forward to her success and partnering up with her again in the future.
Be sure to check out more of our great project at: Natural Healing Omaha