Nebraska Appleseed—Build a Stronger Nebraska
Poster design for an exhibit benefitting Nebraska Appleseed.
Lady Justice stands tall.
Nebraska Appleseed is a nonprofit organization that fights for justice and opportunity for all Nebraskans. They created an annual poster exhibit to promote brand awareness as well as to serve as a benefit for the organization.
The theme for the exhibit was Build a Stronger Nebraska. The goal was to visually depict one of Appleseed’s core values: Justice, Equality, Community, Opportunity and Democracy.
We were excited for the chance to participate in the first year of this exhibit. We chose to depict Lady Justice—but a fanciful, feminine Lady Justice rather than the cold, stoic figure we’re used to seeing. This Lady shows no fear; she maintains a calm and nurturing demeanor amidst the whirlwind of good and evil that constantly surrounds her. The symmetry of the design stands for her fairness and balance and ties back to an organization that fights for social justice—and against poverty and discrimination.
Creative Direction & Design: Cathy Solarana