Good Design. Positive Change.
Wheelhouse Collective

Union Pacific—Cycling Team Jerseys

Jerseys to provide a branded company touch to the Union Pacific cycling team.

Union-Pacific_bike,_jersey_cyclist_race_team_athletic-apparel_1Union-Pacific_bike,_jersey_cyclist_race_team_athletic-apparel_2

Railroad-inspired wear.

A new jersey for the Union Pacific cycling team is created annually to add a company touch to every race.

Challenge

Union Pacific’s cycling team participates in many races and events during any given year. They needed a branded jersey that would unify the team and highlight their connection to the company.

Solution

Everyday railroad elements were reinterpreted to create the jersey designs. We used tracks at a switching area in a rail yard, ties, nuts and bolts to abstractly represent the Union Pacific brand.


Services

design, illustration, apparel

Collaborators

Creative Direction: Marty Amsler
Design: Cathy Solarana

Project done by Wheelhouse founder while at Bailey Lauerman