Union Pacific—Cycling Team Jerseys
Jerseys to provide a branded company touch to the Union Pacific cycling team.
Railroad-inspired wear.
A new jersey for the Union Pacific cycling team is created annually to add a company touch to every race.
Challenge
Union Pacific’s cycling team participates in many races and events during any given year. They needed a branded jersey that would unify the team and highlight their connection to the company.
Solution
Everyday railroad elements were reinterpreted to create the jersey designs. We used tracks at a switching area in a rail yard, ties, nuts and bolts to abstractly represent the Union Pacific brand.
Services
design, illustration, apparel
Collaborators
Creative Direction: Marty Amsler
Design: Cathy Solarana
Project done by Wheelhouse founder while at Bailey Lauerman
